“Creativity is not what most people think it is” (McIntyre, 2012)
Howkins identifies the lack of understanding of how creativity and innovation actually work as problematic for the creative industries, particularly when a review of the literature demonstrates the many ways in which creativity is used as a hegemonic term within policy that goes largely undisputed (Schlesinger, 2007). Norman Fairclough (Fairclough, 2000) has demonstrated how it embodies a particular worldview, linking assumptions about the global economy that have nothing to do with creativity.
We can understand the UK context better with spatial variation, hence this research will be structured around an immersive case study, Bali, as an external reference for cross-cultural comparison to capture multiple perspectives, from both here and there, and to provide real life context for both bottom up and top down research.